Sunday, November 14, 2010

RATINGS RAT RACE: CBS Dramas Give Up Top Friday Program Spot For The First Time

Nellie Andreeva

For the first time this season, a CBS drama was not the highest rated program on Friday among adults 18-49. That honor went to ABC's newsmagazine Primetime: What Would You Do? (1.9/6) which was recently put in the 9 PM to replace originally scheduled new drama Body of Proof. Meanwhile, Teri Hatcher's guest spot on Smallville as Lois Lane's mom gave the departing comic book drama (1.3/4, 3 million) a boost to a tie the season high 18-49 number it hit with its season premiere and 200th episode. Smallville was up 18% from last week in the demo, while Supernatural (0.9/3, 2.1 million) was down 18%.

CBS' drama were all down from last week in 18-49: Medium (1.4/5, 6.9 million) by a tenth, still topping the 8 PM hour, CSI:NY (1.7/5, 10.3 million) by 15% and Blue Bloods (1.6/5, 10.5 million) down a tenth from its fast national (it was adjusted up in the finals). Both CSI:NY and Blue Bloods hit lows.

NBC's School Pride (0.6/2) was flat, while Dateline (1.4/5) was up by a tenth. ABC's Suppernanny (1.2/4) was flat with its season premiere last week, while Primetime was up 12% from its fast national result (it gained a tenth in the finals.) At 10 PM, 20/20 (1.6/5) finished in a tie with Blue Bloods and Dateline. For the night, ABC? averaged 1.5/5, 5.6 million for its most watched Friday of the season to CBS' 1.6/5 and 9.1 million.

TV Editor Nellie Andreeva - tip her here.

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