Wednesday, November 3, 2010

'Saw 3D' #1 For Halloween: Soft $24.2M

SATURDAY PM: Sources are giving me these early North American grosses for Friday and Saturday and?weekend and cume. Numbers which will be refined tonight and/or in the morning. Analysis coming:

1. Saw VII 3D (Lionsgate) NEW [2,808 Theaters]
Friday?$10.7M, Saturday $7.9M,?Weekend?$24.2M)

A scary Halloween to one and all. You know what frightens me??More Saw pics. This is supposed to be the final chapter of the?franchise that has made $763 million in global box office and $1+ billion in DVD sales. Just as the previous installment was supposed to be the last gasp. And so on. Granted 7 films in 7 years is unprecedented for a franchise, and the Guinness Book Of World Records presented a plaque at Comic-Connaming it the most successful horror series in history. But, please, let it die. This torture porn disgrace needs to end. Friday's anemic number includes?$1.7 million from Saw 3D's midnight screenings, which were Lionsgate's largest even though unimpressive. At first the opening weekend take was pegged at?$28M. But when the drop from Friday to Saturday was -25%, the?opening weekend figure fell to $24.2M. That's?underwhelming because of 3D's higher ticket prices (3D screens represented 93% of the total gross). The predicted total?puts it only 5th among the seven 2D installments.?

I heard that Saw 3D was tracking solidly, especially in the important categories: young male/young female and Hispanics, while gaining traction in the African-American market.?Produced in association with Twisted Pictures for a?budget of under $20 million, Hollywood thought the pic could earn mid-$30sM even if Lionsgate tried to laughingly lower expectations to high teens.?The filmmakers boasted their use of the SI-3D digital camera system, allowing the fast shooting/up-close style that is a Saw hallmark.?On Thursday,?the studio hosted a nationwide fan appreciation night?offering a "Limited Edition" pair of?3D glasses that said "I Saw It First" for ticket buyers.

2. Paranormal Activity 2 (Paramount) Week 2 [3,239 Theaters]
Friday?$5.8M, Saturday $7M,?Weekend?$17M (-58%),?Cume $66.5M

Not a bad hold, considering this is a 2D pic. Also remember that Paranormal Activity 2's?Friday figure?from a week ago included?over $6M midnight shows,?ergo the steep drop.

3. Red (Summit) Week 3 [3,349 Theaters]
Friday?$3.4M, Saturday $4.8M,?Weekend?$10.7M (-29%),?Cume $58.8M

4.?Jackass 3D (Paramount) Week 3 [3,139 Theaters]
Friday?$3.1M, Saturday $3.4M,?Weekend?$8.5M,? Cume $101.7M

5.?Hereafter (Warner Bros) Week 3 [2,424 Theaters]
Friday?$2M, Saturday $2.8M,?Weekend?$6.4M (-47%),?Cume $22.2M

6. Secretariat (Disney) Week 4 [3,108 Theaters]
Friday $1.5M, Saturday $2.2M,?Weekend $5M,?Cume $44.7M

7. The Social Network (Sony)?Week?5 [2,767 Theaters]
Friday $1.5M, Saturday $2M,?Weekend $4.7M,?Cume $79.7M

8. Life As We Know It (Warner Bros) Week 4 [2,860 Theaters]
Friday $1.4M, Saturday $1.7M,?Weekend $4.2M,?Cume $43.7M

9. The Town (Warner Bros) Week?7 [1,608 Theaters]
Friday $620K, Saturday $900K,?Weekend $2M,?Cume $87.6M

10. Conviction (Fox Searchlight) Week 3 [565 Theaters]
Friday $550K, Saturday $875K,?Weekend?$1.9M,?Cume $2.5M

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